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the mountain has missed you

Point IT- Boards&Skis 5x7.jpg

Our Mission

Point It is an outdoor apparel company developed for people who love adventure.Our clothing represents our attitude & we are devoted to pushing the limits on & off the mountain, we hope to encourage you to do the same! 

We have created emotional connections with customers around the world through designing products that are committed to high quality art, design and technology; we also support local artists & businesses by collaborating to create gear we love!

Whether you ski or ride the powder, bike the trails, paddle the rivers or sail through the skies, wearing our brand promotes your hobby but also a lifestyle of "pointing it" in all aspects of your life.

So get out there & Point It for crying out loud!




Who We Are

Point It is the story of the Wolff brothers,

Ted, Nick & Joe, born and raised in New Mexico. Years ago, while skiing, they would encourage each other to "Just Point It!" while navigating Taos Ski Valley's steep terrain.

Together they have cultivated a deep love & respect for the outdoors & continue to find inspiration from the mountains & all of the magic they offer. 


We are proud to represent New Mexico & beyond!

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